Key factors affecting revenue variation in mozambican football clubs

Abstract

Financial deficits and lack of revenue are problems frequently reported in football clubs in Mozambique. This article analyzes the determining factors of revenue variation in football clubs, focusing on Football Club X. To this end, three (3) operational objectives were established: (i) to present the revenue structure of football clubs in Mozambique; (ii) to describe the behavior of Football Club X's revenue in Mozambique; and (iii) to analyze the determinants of revenue variation in Football Club X in Mozambique. In terms of methodology, a quantitative approach was adopted, using two data collection techniques: documentary research and a questionnaire survey applied to 15 participants composed of sports and financial managers, coaches, athletes, and club supporters. Data analysis was performed using Excel-X Real Stat. It was concluded that the club's own revenues vary drastically, conditioning financial planning, and this phenomenon occurs due to interference from sponsors (47%), insufficient marketing (33%), and the club's position in the championship (20%). Furthermore, it was found that the club's revenue structure is more dependent on sponsors than on its own generated revenue.