Entrepreneurship and digital communication

Abstract

This text brings some clippings from the book: Digital marketing and e-commerce strategies by author Sandra R. Turchi as a focus on the presentation of studies, reflections, research and cases related to the theme / TURCHI, Sandra R. Digital marketing strategies and e -commerce / Sandra R. Turchi. - 2. ed. - [two. Reprint]. - São Paulo: Atlas, 2019.p. 248 Biography: Specialist in Digital Marketing and E-commerce, lecturer, professor and managing partner of Digitalents - whose objective is to connect companies and talents in the digital arena, through consultancy, courses and training, lectures, coaching, relocation and career advice . He was nominated by the American magazine SMMagazine as one of the 20 most influential marketing professors in the world in the area of ​​social media. Invited speaker for TEDx - São Paulo Edition (November 2017). In addition to his work at Digitalents, he teaches on ESPM's digital marketing vacation courses, he also works on several MBA's at FGV, FIA, Sustentare, EPD (Escola Paulista de Direito), among other institutions in the country. This author is a reference for researchers, teachers and several professionals who are looking for innovative solutions with the most comprehensive strategies in digital communication.