The importance of pilotage service for port: a study of its practice in port of santos

uma análise da cadeia produtiva do setor

Abstract

The growing use of digital platforms has brought the ease of marketing of products and services worldwide. In relation to cultural goods, we now have the possibility of watching a cinematographic work wherever we want and at any time, besides acquiring and marketing it. A film work takes to other countries the national identity of its production as well as its cultural values, but it is necessary to watch the process of production, distribution and exhibition of certain audiovisual content. Exportation is known to be important to a country's trade balance and the audiovisual sector is responsible for a significant part of the trade agenda of many countries. In Brazil, this segment has a growth potential above the other sectors of the economy
mind, this article intends to discuss the functioning of the productive chain of the sector, the feasibility of Brazilian cinematographic exportations, as well as show the main means of a finished film export. It also aims to understand how the Brazilian cinematographic sector can be leveraged in order to conquer the international market, becoming competitive in the agenda of our exportations. Finally, it should be pointed out that in order to ensure fairness between importation and exportation of audiovisual goods and services, it is necessary for Brazilian producers to be able to produce and distribute digital content for its integration into the global chain, and also for consumers to have effective means of accessing such content.